A study of advertising value and hotel advertising on the Internet.

The Internet has attracted enormous attention in recent years. Due to its global nature, the Internet is able to capture a wide network of users. It has become an increasingly important communication tool to facilitate the exchange of information among individuals and business organisations worldwi...

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Bibliographic Details
Main Authors:	Chua, Bee Yan., Chua, Mui Yan., Lim, Soh Hing.
Other Authors:	Tan, Sen Suan
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/10943
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10943
record_format	dspace
spelling	sg-ntu-dr.10356-109432023-05-19T03:30:08Z A study of advertising value and hotel advertising on the Internet. Chua, Bee Yan. Chua, Mui Yan. Lim, Soh Hing. Tan, Sen Suan Nanyang Business School DRNTU::Business::Advertising The Internet has attracted enormous attention in recent years. Due to its global nature, the Internet is able to capture a wide network of users. It has become an increasingly important communication tool to facilitate the exchange of information among individuals and business organisations worldwide over the years. From our survey, we find that the four factors, informativeness, entertainment, irritation and accessibility, contribute to users' perceived value of hotel advertising on the Internet. The results also indicate that users and consumers generally have favourable attitiude and are receptive towards hotel Internet advertising. 2008-09-24T07:49:15Z 2008-09-24T07:49:15Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/10943 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising
spellingShingle	DRNTU::Business::Advertising Chua, Bee Yan. Chua, Mui Yan. Lim, Soh Hing. A study of advertising value and hotel advertising on the Internet.
description	The Internet has attracted enormous attention in recent years. Due to its global nature, the Internet is able to capture a wide network of users. It has become an increasingly important communication tool to facilitate the exchange of information among individuals and business organisations worldwide over the years. From our survey, we find that the four factors, informativeness, entertainment, irritation and accessibility, contribute to users' perceived value of hotel advertising on the Internet. The results also indicate that users and consumers generally have favourable attitiude and are receptive towards hotel Internet advertising.
author2	Tan, Sen Suan
author_facet	Tan, Sen Suan Chua, Bee Yan. Chua, Mui Yan. Lim, Soh Hing.
format	Final Year Project
author	Chua, Bee Yan. Chua, Mui Yan. Lim, Soh Hing.
author_sort	Chua, Bee Yan.
title	A study of advertising value and hotel advertising on the Internet.
title_short	A study of advertising value and hotel advertising on the Internet.
title_full	A study of advertising value and hotel advertising on the Internet.
title_fullStr	A study of advertising value and hotel advertising on the Internet.
title_full_unstemmed	A study of advertising value and hotel advertising on the Internet.
title_sort	study of advertising value and hotel advertising on the internet.
publishDate	2008
url	http://hdl.handle.net/10356/10943
_version_	1770565615384264704

A study of advertising value and hotel advertising on the Internet.

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