A study of advertising value and hotel advertising on the Internet.

• Main Authors: Chua, Bee Yan., Chua, Mui Yan., Lim, Soh Hing.
• Other Authors: Tan, Sen Suan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising
• Online Access: http://hdl.handle.net/10356/10943
• Institution: Nanyang Technological University

The Internet has attracted enormous attention in recent years. Due to its global nature, the Internet is able to capture a wide network of users. It has become an increasingly important communication tool to facilitate the exchange of information among individuals and business organisations worldwi...