Consumers' perception of Carrefour in Singapore

The purpose of this research is to investigate the consumers’ perception of Carrefour in Singapore. It was carried out by comparing Carrefour against its closest competitors in both the grocery and the electrical appliances’ categories. The findings showed that Carrefour is the second most preferred...

Full description

Saved in:

Bibliographic Details
Main Authors:	Ang, Siew Kuan, Koh, Fiona Mui-San, Tan, E Yng
Other Authors:	Nanyang Business School
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Public relations
Online Access:	http://hdl.handle.net/10356/10945
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10945
record_format	dspace
spelling	sg-ntu-dr.10356-109452023-05-19T06:16:12Z Consumers' perception of Carrefour in Singapore Ang, Siew Kuan Koh, Fiona Mui-San Tan, E Yng Nanyang Business School DRNTU::Business::Public relations The purpose of this research is to investigate the consumers’ perception of Carrefour in Singapore. It was carried out by comparing Carrefour against its closest competitors in both the grocery and the electrical appliances’ categories. The findings showed that Carrefour is the second most preferred store among competitors in the supermarket sector. 2008-09-24T07:49:16Z 2008-09-24T07:49:16Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10945 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Public relations
spellingShingle	DRNTU::Business::Public relations Ang, Siew Kuan Koh, Fiona Mui-San Tan, E Yng Consumers' perception of Carrefour in Singapore
description	The purpose of this research is to investigate the consumers’ perception of Carrefour in Singapore. It was carried out by comparing Carrefour against its closest competitors in both the grocery and the electrical appliances’ categories. The findings showed that Carrefour is the second most preferred store among competitors in the supermarket sector.
author2	Nanyang Business School
author_facet	Nanyang Business School Ang, Siew Kuan Koh, Fiona Mui-San Tan, E Yng
format	Final Year Project
author	Ang, Siew Kuan Koh, Fiona Mui-San Tan, E Yng
author_sort	Ang, Siew Kuan
title	Consumers' perception of Carrefour in Singapore
title_short	Consumers' perception of Carrefour in Singapore
title_full	Consumers' perception of Carrefour in Singapore
title_fullStr	Consumers' perception of Carrefour in Singapore
title_full_unstemmed	Consumers' perception of Carrefour in Singapore
title_sort	consumers' perception of carrefour in singapore
publishDate	2008
url	http://hdl.handle.net/10356/10945
_version_	1770564827287126016

Consumers' perception of Carrefour in Singapore

Similar Items