Study of the factors influencing customer patronage to Spinelli Coffee Company.

Recent years have seen the rapid proliferation of gourmet coffee chains in Singapore. In line with this trend, the team decided to conduct a study on factors that affluence consumer’s patronage to Spinelli Coffee Company, a typical gourmet coffee chain. Twelve choice factors were selected for testin...

Full description

Saved in:

Bibliographic Details
Main Authors:	Sng, Adrian Tiam Huat., Foo, Chik Aun., Mooi, Peck Yee.
Other Authors:	Nanyang Business School
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/10947
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10947
record_format	dspace
spelling	sg-ntu-dr.10356-109472023-05-19T05:41:38Z Study of the factors influencing customer patronage to Spinelli Coffee Company. Sng, Adrian Tiam Huat. Foo, Chik Aun. Mooi, Peck Yee. Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Recent years have seen the rapid proliferation of gourmet coffee chains in Singapore. In line with this trend, the team decided to conduct a study on factors that affluence consumer’s patronage to Spinelli Coffee Company, a typical gourmet coffee chain. Twelve choice factors were selected for testing. This was done after a review of literature on similar studies in the Food and Beverage industry. 2008-09-24T07:49:18Z 2008-09-24T07:49:18Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10947 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Sng, Adrian Tiam Huat. Foo, Chik Aun. Mooi, Peck Yee. Study of the factors influencing customer patronage to Spinelli Coffee Company.
description	Recent years have seen the rapid proliferation of gourmet coffee chains in Singapore. In line with this trend, the team decided to conduct a study on factors that affluence consumer’s patronage to Spinelli Coffee Company, a typical gourmet coffee chain. Twelve choice factors were selected for testing. This was done after a review of literature on similar studies in the Food and Beverage industry.
author2	Nanyang Business School
author_facet	Nanyang Business School Sng, Adrian Tiam Huat. Foo, Chik Aun. Mooi, Peck Yee.
format	Final Year Project
author	Sng, Adrian Tiam Huat. Foo, Chik Aun. Mooi, Peck Yee.
author_sort	Sng, Adrian Tiam Huat.
title	Study of the factors influencing customer patronage to Spinelli Coffee Company.
title_short	Study of the factors influencing customer patronage to Spinelli Coffee Company.
title_full	Study of the factors influencing customer patronage to Spinelli Coffee Company.
title_fullStr	Study of the factors influencing customer patronage to Spinelli Coffee Company.
title_full_unstemmed	Study of the factors influencing customer patronage to Spinelli Coffee Company.
title_sort	study of the factors influencing customer patronage to spinelli coffee company.
publishDate	2008
url	http://hdl.handle.net/10356/10947
_version_	1770565325970997248

Study of the factors influencing customer patronage to Spinelli Coffee Company.

Similar Items