Study of the factors influencing customer patronage to Spinelli Coffee Company.
Recent years have seen the rapid proliferation of gourmet coffee chains in Singapore. In line with this trend, the team decided to conduct a study on factors that affluence consumer’s patronage to Spinelli Coffee Company, a typical gourmet coffee chain. Twelve choice factors were selected for testin...
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Main Authors: | Sng, Adrian Tiam Huat., Foo, Chik Aun., Mooi, Peck Yee. |
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Other Authors: | Nanyang Business School |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/10947 |
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Institution: | Nanyang Technological University |
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