Study of the factors influencing customer patronage to Spinelli Coffee Company.

• المؤلفون الرئيسيون: Sng, Adrian Tiam Huat., Foo, Chik Aun., Mooi, Peck Yee.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10947

Recent years have seen the rapid proliferation of gourmet coffee chains in Singapore. In line with this trend, the team decided to conduct a study on factors that affluence consumer’s patronage to Spinelli Coffee Company, a typical gourmet coffee chain. Twelve choice factors were selected for testin...