Study of the factors influencing customer patronage to Spinelli Coffee Company.

• Main Authors: Sng, Adrian Tiam Huat., Foo, Chik Aun., Mooi, Peck Yee.
• 其他作者: Nanyang Business School
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/10947

Recent years have seen the rapid proliferation of gourmet coffee chains in Singapore. In line with this trend, the team decided to conduct a study on factors that affluence consumer’s patronage to Spinelli Coffee Company, a typical gourmet coffee chain. Twelve choice factors were selected for testin...