Study on Taman Warisan Melayu as a heritage attraction.

Study on Taman Warisan Melayu as a heritage attraction.

The motivation for this study was the success of Chinatown which could be replicated for the Taman Warisan Melayu (TWM). The main target market for TWM is local Malay youths who play an important role in ensuring the continuity of the Malay heritage. Knowing this ensures marketing efforts focus on t...

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Main Authors: Mohamed Hairul Borhan., Siti Nurbaah Akbar., Winda Guntor.
Other Authors: Henderson, Joan C.
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Industries and labor
Online Access:http://hdl.handle.net/10356/10954
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10954
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spelling sg-ntu-dr.10356-109542023-05-19T06:16:13Z Study on Taman Warisan Melayu as a heritage attraction. Mohamed Hairul Borhan. Siti Nurbaah Akbar. Winda Guntor. Henderson, Joan C. Nanyang Business School DRNTU::Business::Industries and labor The motivation for this study was the success of Chinatown which could be replicated for the Taman Warisan Melayu (TWM). The main target market for TWM is local Malay youths who play an important role in ensuring the continuity of the Malay heritage. Knowing this ensures marketing efforts focus on the right group of individuals. Surveys and in-depth interviews were then conducted to identify factors that would attract and encourages repeat visits. Finally, feasible recommendations were made to attract more youths to the heritage centre as a way to ensure that they keep the Malay heritage alive in Singapore. 2008-09-24T07:49:24Z 2008-09-24T07:49:24Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10954 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Industries and labor
spellingShingle DRNTU::Business::Industries and labor
Mohamed Hairul Borhan.
Siti Nurbaah Akbar.
Winda Guntor.
Study on Taman Warisan Melayu as a heritage attraction.
description The motivation for this study was the success of Chinatown which could be replicated for the Taman Warisan Melayu (TWM). The main target market for TWM is local Malay youths who play an important role in ensuring the continuity of the Malay heritage. Knowing this ensures marketing efforts focus on the right group of individuals. Surveys and in-depth interviews were then conducted to identify factors that would attract and encourages repeat visits. Finally, feasible recommendations were made to attract more youths to the heritage centre as a way to ensure that they keep the Malay heritage alive in Singapore.
author2 Henderson, Joan C.
author_facet Henderson, Joan C.
Mohamed Hairul Borhan.
Siti Nurbaah Akbar.
Winda Guntor.
format Final Year Project
author Mohamed Hairul Borhan.
Siti Nurbaah Akbar.
Winda Guntor.
author_sort Mohamed Hairul Borhan.
title Study on Taman Warisan Melayu as a heritage attraction.
title_short Study on Taman Warisan Melayu as a heritage attraction.
title_full Study on Taman Warisan Melayu as a heritage attraction.
title_fullStr Study on Taman Warisan Melayu as a heritage attraction.
title_full_unstemmed Study on Taman Warisan Melayu as a heritage attraction.
title_sort study on taman warisan melayu as a heritage attraction.
publishDate 2008
url http://hdl.handle.net/10356/10954
_version_ 1770566901486845952

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