Study on Taman Warisan Melayu as a heritage attraction.

• Main Authors: Mohamed Hairul Borhan., Siti Nurbaah Akbar., Winda Guntor.
• Other Authors: Henderson, Joan C.
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/10954
• Institution: Nanyang Technological University

The motivation for this study was the success of Chinatown which could be replicated for the Taman Warisan Melayu (TWM). The main target market for TWM is local Malay youths who play an important role in ensuring the continuity of the Malay heritage. Knowing this ensures marketing efforts focus on t...