Exploratory study of the competitive behaviour of the airline industry in the Asia-Pacific market through the analysis of the major players.

• Main Author: Lin, Sh Liang.
• Other Authors: Tan, Thomas Tse Wee
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/10956
• Institution: Nanyang Technological University

This paper is an exploratory study of the airline industry in the Asia Pacific market, in light of the region’s financial crisis. Singapore Airlines, Cathay Pacific Airways, British Airways and Qantas Airways are profiled. The paper also examines the important phenomenon of global airline alliances,...