Bancassurance.

• Main Authors: Ng, Meng Tiong., Ng, Sin Yee., Tan, Wen Ing.
• Other Authors: Low, Valerie Chuen-Chuen
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Finance::Insurance
• Online Access: http://hdl.handle.net/10356/10968
• Institution: Nanyang Technological University

Our research aims to assess the development of this bancassurance phenomenon in the West and Singapore. Local case studies will be highlighted in order to present the various strengths and weaknesses of local bancassurers. Various important issues involved in bancassurance will also be analysed in t...