Bancassurance : a different perspective.

Our report aims to discuss the factors that influence local consumers' buying decision of bancassurance products. An analysis of differing views between consumers & banks and local & foreign banks are also being studied. Through these, we aim to suggest recommendations that could help b...

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Bibliographic Details
Main Authors: Choong, Tze Shin@Chuang, Tze Shin., Goh, Gooi Ping., Pang, Seng Hui.
Other Authors: Lian, Robert Keng Heong
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11486
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Institution: Nanyang Technological University