Bancassurance : a different perspective.
Our report aims to discuss the factors that influence local consumers' buying decision of bancassurance products. An analysis of differing views between consumers & banks and local & foreign banks are also being studied. Through these, we aim to suggest recommendations that could help b...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11486 |
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| Institution: | Nanyang Technological University |
| Summary: | Our report aims to discuss the factors that influence local consumers' buying decision of bancassurance products. An analysis of differing views between consumers & banks and local & foreign banks are also being studied. Through these, we aim to suggest recommendations that could help banks in making bancassurance a respectable distribution channel of insurance in Singapore. |
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