Bancassurance : a different perspective.

• Main Authors: Choong, Tze Shin@Chuang, Tze Shin., Goh, Gooi Ping., Pang, Seng Hui.
• Other Authors: Lian, Robert Keng Heong
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Finance::Insurance
• Online Access: http://hdl.handle.net/10356/11486
• Institution: Nanyang Technological University

Our report aims to discuss the factors that influence local consumers' buying decision of bancassurance products. An analysis of differing views between consumers & banks and local & foreign banks are also being studied. Through these, we aim to suggest recommendations that could help b...