A study of the bancassurance industry in Singapore.

Our study attempts to find out the level of interest Singaporeans have in purchasing insurance products from local banks. The respondents are existing policyholders of insurance companies.

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Bibliographic Details
Main Authors: Ho, Keng Guan., Koh, Hwee Cheng., Quek, Su Chien.
Other Authors: Gerrard, Philip
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9360
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Institution: Nanyang Technological University