A study of the bancassurance industry in Singapore.
Our study attempts to find out the level of interest Singaporeans have in purchasing insurance products from local banks. The respondents are existing policyholders of insurance companies.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9360 |
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| Institution: | Nanyang Technological University |
| Summary: | Our study attempts to find out the level of interest Singaporeans have in purchasing insurance products from local banks. The respondents are existing policyholders of insurance companies. |
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