POSBank - DBS bank merger and its impact on POSBank customers

• Main Authors: Chong, Shu Yee., Lim, Chen Chen., Tan, Yi Ling.
• Other Authors: Yeo, Victor Chuan Seng
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Finance::Banking::Mergers and acquisitions
• Online Access: http://hdl.handle.net/10356/10970
• Institution: Nanyang Technological University

The purpose of this research study is to identify POSBank customers’ fears and concerns of the POSBank – DBS Bank merger, determine customers’ reactions to the merger and identify the factors that affect customers’ decision to continue banking relationship with POSBank. The dependent variable for th...