POSBank - DBS bank merger and its impact on POSBank customers

• Main Authors: Chong, Shu Yee., Lim, Chen Chen., Tan, Yi Ling.
• 其他作者: Yeo, Victor Chuan Seng
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Finance::Banking::Mergers and acquisitions
• 在線閱讀: http://hdl.handle.net/10356/10970
• 機構: Nanyang Technological University

The purpose of this research study is to identify POSBank customers’ fears and concerns of the POSBank – DBS Bank merger, determine customers’ reactions to the merger and identify the factors that affect customers’ decision to continue banking relationship with POSBank. The dependent variable for th...