Singapore's mobile phone market : from a subscriber's perspective
This Applied Research Project aims to obtain mobile phone subscribers' opinion of the two service providers as well as their perspective of the mobile phone market. The findings of the report indicate that subscriber perceived that there have been changes in the market with the entry of M1. Res...
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10978 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Summary: | This Applied Research Project aims to obtain mobile phone subscribers' opinion of the two service providers as well as their perspective of the mobile phone market. The findings of the report indicate that subscriber perceived that there have been changes in the market with the entry of M1. Respondents perceived that the introduction of M1 has resulted in improvements in customer service, lowering of prices, and more frequent mobile phone related advertising and promotional campaigns. |
|---|