Singapore's mobile phone market : from a subscriber's perspective

• Main Authors: Sng, Mark Lyn Wai, Nah, Hwei Fang, Nah, Hwei Fern
• Other Authors: Wang, Peiming
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/10978
• Institution: Nanyang Technological University

This Applied Research Project aims to obtain mobile phone subscribers' opinion of the two service providers as well as their perspective of the mobile phone market. The findings of the report indicate that subscriber perceived that there have been changes in the market with the entry of M1. Res...