A study on the perceived service quality of the local retail banking industry
Research has shown that quality is a a factor that facilitates long-term survival in a highly competitive environment. As banks generally offer undifferential products, service quality becomes the primary competitive weapon. In line with Singapore's desire to become a world-class financial ce...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10994 |
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| Institution: | Nanyang Technological University |