A study on the perceived service quality of the local retail banking industry

Research has shown that quality is a a factor that facilitates long-term survival in a highly competitive environment. As banks generally offer undifferential products, service quality becomes the primary competitive weapon. In line with Singapore's desire to become a world-class financial ce...

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Bibliographic Details
Main Authors:	Mok, Nella., Tan, Ghim Meng.
Other Authors:	Nanyang Business School
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Finance::Banking
Online Access:	http://hdl.handle.net/10356/10994
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10994
record_format	dspace
spelling	sg-ntu-dr.10356-109942023-05-19T06:09:02Z A study on the perceived service quality of the local retail banking industry Mok, Nella. Tan, Ghim Meng. Nanyang Business School DRNTU::Business::Finance::Banking Research has shown that quality is a a factor that facilitates long-term survival in a highly competitive environment. As banks generally offer undifferential products, service quality becomes the primary competitive weapon. In line with Singapore's desire to become a world-class financial centre, there is thus a need for banks to assess their standings with regard to service quality. We seek to assess the service quality of the banks in Singapore and to identify any differences in expectations and perceptions between these two populations. 2008-09-24T07:49:49Z 2008-09-24T07:49:49Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/10994 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Finance::Banking
spellingShingle	DRNTU::Business::Finance::Banking Mok, Nella. Tan, Ghim Meng. A study on the perceived service quality of the local retail banking industry
description	Research has shown that quality is a a factor that facilitates long-term survival in a highly competitive environment. As banks generally offer undifferential products, service quality becomes the primary competitive weapon. In line with Singapore's desire to become a world-class financial centre, there is thus a need for banks to assess their standings with regard to service quality. We seek to assess the service quality of the banks in Singapore and to identify any differences in expectations and perceptions between these two populations.
author2	Nanyang Business School
author_facet	Nanyang Business School Mok, Nella. Tan, Ghim Meng.
format	Final Year Project
author	Mok, Nella. Tan, Ghim Meng.
author_sort	Mok, Nella.
title	A study on the perceived service quality of the local retail banking industry
title_short	A study on the perceived service quality of the local retail banking industry
title_full	A study on the perceived service quality of the local retail banking industry
title_fullStr	A study on the perceived service quality of the local retail banking industry
title_full_unstemmed	A study on the perceived service quality of the local retail banking industry
title_sort	study on the perceived service quality of the local retail banking industry
publishDate	2008
url	http://hdl.handle.net/10356/10994
_version_	1770564324322967552

A study on the perceived service quality of the local retail banking industry

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