A study on the perceived service quality of the local retail banking industry

• Main Authors: Mok, Nella., Tan, Ghim Meng.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Finance::Banking
• Online Access: http://hdl.handle.net/10356/10994
• Institution: Nanyang Technological University

Research has shown that quality is a a factor that facilitates long-term survival in a highly competitive environment. As banks generally offer undifferential products, service quality becomes the primary competitive weapon. In line with Singapore's desire to become a world-class financial ce...