Consumer behavior towards online shopping.

This study investigates the behavior of Singaporean consumers towards online shopping, more specifically how extrinsic and intrinsic motivational factors influence their online shopping behavior.

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Bibliographic Details
Main Authors:	Koon, Jin Yu., Liau, Hon Tiong., Quek, Jeffrey Seow Kwang.
Other Authors:	Chen, Geraldine Yee Fong
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/11008
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11008
record_format	dspace
spelling	sg-ntu-dr.10356-110082023-05-19T06:08:59Z Consumer behavior towards online shopping. Koon, Jin Yu. Liau, Hon Tiong. Quek, Jeffrey Seow Kwang. Chen, Geraldine Yee Fong Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This study investigates the behavior of Singaporean consumers towards online shopping, more specifically how extrinsic and intrinsic motivational factors influence their online shopping behavior. 2008-09-24T07:49:58Z 2008-09-24T07:49:58Z 2008 2008 Final Year Project (FYP) http://hdl.handle.net/10356/11008 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Koon, Jin Yu. Liau, Hon Tiong. Quek, Jeffrey Seow Kwang. Consumer behavior towards online shopping.
description	This study investigates the behavior of Singaporean consumers towards online shopping, more specifically how extrinsic and intrinsic motivational factors influence their online shopping behavior.
author2	Chen, Geraldine Yee Fong
author_facet	Chen, Geraldine Yee Fong Koon, Jin Yu. Liau, Hon Tiong. Quek, Jeffrey Seow Kwang.
format	Final Year Project
author	Koon, Jin Yu. Liau, Hon Tiong. Quek, Jeffrey Seow Kwang.
author_sort	Koon, Jin Yu.
title	Consumer behavior towards online shopping.
title_short	Consumer behavior towards online shopping.
title_full	Consumer behavior towards online shopping.
title_fullStr	Consumer behavior towards online shopping.
title_full_unstemmed	Consumer behavior towards online shopping.
title_sort	consumer behavior towards online shopping.
publishDate	2008
url	http://hdl.handle.net/10356/11008
_version_	1770564961579302912

Consumer behavior towards online shopping.

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