Making sense of Vietnamese consumers in the casual wear market

Making sense of Vietnamese consumers in the casual wear market

With Focus Groups Interviews as the main research approach, this project aims at providing a comprehensive understanding of Vietnamese consumers in the casual wear market. From this understanding, marketing implications and recommendations are discussed further.

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Bibliographic Details
Main Authors: Nguyen, Le Ha Trang, Nguyen, Thi Thu Thuy, Ta, Nguyen Thanh Thao
Other Authors: McGovern, Ian
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/11110
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Institution: Nanyang Technological University
Description
Summary:With Focus Groups Interviews as the main research approach, this project aims at providing a comprehensive understanding of Vietnamese consumers in the casual wear market. From this understanding, marketing implications and recommendations are discussed further.

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