Making sense of Vietnamese consumers in the casual wear market

With Focus Groups Interviews as the main research approach, this project aims at providing a comprehensive understanding of Vietnamese consumers in the casual wear market. From this understanding, marketing implications and recommendations are discussed further.

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Bibliographic Details
Main Authors:	Nguyen, Le Ha Trang, Nguyen, Thi Thu Thuy, Ta, Nguyen Thanh Thao
Other Authors:	McGovern, Ian
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/11110
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11110
record_format	dspace
spelling	sg-ntu-dr.10356-111102023-05-19T03:30:04Z Making sense of Vietnamese consumers in the casual wear market Nguyen, Le Ha Trang Nguyen, Thi Thu Thuy Ta, Nguyen Thanh Thao McGovern, Ian Nanyang Business School DRNTU::Business::Marketing::Consumer behavior With Focus Groups Interviews as the main research approach, this project aims at providing a comprehensive understanding of Vietnamese consumers in the casual wear market. From this understanding, marketing implications and recommendations are discussed further. 2008-09-24T07:51:21Z 2008-09-24T07:51:21Z 2008 2008 Final Year Project (FYP) http://hdl.handle.net/10356/11110 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Nguyen, Le Ha Trang Nguyen, Thi Thu Thuy Ta, Nguyen Thanh Thao Making sense of Vietnamese consumers in the casual wear market
description	With Focus Groups Interviews as the main research approach, this project aims at providing a comprehensive understanding of Vietnamese consumers in the casual wear market. From this understanding, marketing implications and recommendations are discussed further.
author2	McGovern, Ian
author_facet	McGovern, Ian Nguyen, Le Ha Trang Nguyen, Thi Thu Thuy Ta, Nguyen Thanh Thao
format	Final Year Project
author	Nguyen, Le Ha Trang Nguyen, Thi Thu Thuy Ta, Nguyen Thanh Thao
author_sort	Nguyen, Le Ha Trang
title	Making sense of Vietnamese consumers in the casual wear market
title_short	Making sense of Vietnamese consumers in the casual wear market
title_full	Making sense of Vietnamese consumers in the casual wear market
title_fullStr	Making sense of Vietnamese consumers in the casual wear market
title_full_unstemmed	Making sense of Vietnamese consumers in the casual wear market
title_sort	making sense of vietnamese consumers in the casual wear market
publishDate	2008
url	http://hdl.handle.net/10356/11110
_version_	1770565187306258432

Making sense of Vietnamese consumers in the casual wear market

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