Making sense of Vietnamese consumers in the casual wear market

• Main Authors: Nguyen, Le Ha Trang, Nguyen, Thi Thu Thuy, Ta, Nguyen Thanh Thao
• Other Authors: McGovern, Ian
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/11110
• Institution: Nanyang Technological University

With Focus Groups Interviews as the main research approach, this project aims at providing a comprehensive understanding of Vietnamese consumers in the casual wear market. From this understanding, marketing implications and recommendations are discussed further.