Training the sales force in Singapore : a comparative study of international and local retailers

• Main Authors: Foo, Sharyn Su Hui., Lam, Yen Ling., Sim, Adeline Ching Ju.
• Other Authors: Zafar Udin Ahmed
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Management::Personnel management
• Online Access: http://hdl.handle.net/10356/11118
• Institution: Nanyang Technological University

This study investigates the differences between international and domestic retailers, identifying factors related to training which contribute to customers' perception that international retailers are superior to domestic retailers. Upon analysing these differentiating factors, we then explaine...