Training the sales force in the hotel industry : Singapore, a case in point.
This study aims to examine the difference of the perceived level of importance of various sales training variables between international chain hotels and local hotels. In addition, this paper also attempts to find out the extent of assistance provided by external organizations such as the Singapore...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11125 |
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| Institution: | Nanyang Technological University |
| Summary: | This study aims to examine the difference of the perceived level of importance of various sales training variables between international chain hotels and local hotels. In addition, this paper also attempts to find out the extent of assistance provided by external organizations such as the Singapore Tourism Board to both categories of hotels in sales training. |
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