Investigating service preferences in air travel : a gender perspective.

This study investigates the possibility of service preference divergence between the two sexes in air travel. Questionnaire survey was administered and the data collected was analysed using Discriminant Analysis.

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Bibliographic Details
Main Authors:	Gozali Jourdan., Tan, Stephanie Hui Ling., Wong, Valerie Shi Kam.
Other Authors:	Bhatnagar, Rohit
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/11135
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11135
record_format	dspace
spelling	sg-ntu-dr.10356-111352023-05-19T06:09:00Z Investigating service preferences in air travel : a gender perspective. Gozali Jourdan. Tan, Stephanie Hui Ling. Wong, Valerie Shi Kam. Bhatnagar, Rohit Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This study investigates the possibility of service preference divergence between the two sexes in air travel. Questionnaire survey was administered and the data collected was analysed using Discriminant Analysis. 2008-09-24T07:51:35Z 2008-09-24T07:51:35Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11135 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Gozali Jourdan. Tan, Stephanie Hui Ling. Wong, Valerie Shi Kam. Investigating service preferences in air travel : a gender perspective.
description	This study investigates the possibility of service preference divergence between the two sexes in air travel. Questionnaire survey was administered and the data collected was analysed using Discriminant Analysis.
author2	Bhatnagar, Rohit
author_facet	Bhatnagar, Rohit Gozali Jourdan. Tan, Stephanie Hui Ling. Wong, Valerie Shi Kam.
format	Final Year Project
author	Gozali Jourdan. Tan, Stephanie Hui Ling. Wong, Valerie Shi Kam.
author_sort	Gozali Jourdan.
title	Investigating service preferences in air travel : a gender perspective.
title_short	Investigating service preferences in air travel : a gender perspective.
title_full	Investigating service preferences in air travel : a gender perspective.
title_fullStr	Investigating service preferences in air travel : a gender perspective.
title_full_unstemmed	Investigating service preferences in air travel : a gender perspective.
title_sort	investigating service preferences in air travel : a gender perspective.
publishDate	2008
url	http://hdl.handle.net/10356/11135
_version_	1770563452525346816

Investigating service preferences in air travel : a gender perspective.

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