Investigating service preferences in air travel : a gender perspective.

• Main Authors: Gozali Jourdan., Tan, Stephanie Hui Ling., Wong, Valerie Shi Kam.
• Other Authors: Bhatnagar, Rohit
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/11135
• Institution: Nanyang Technological University

This study investigates the possibility of service preference divergence between the two sexes in air travel. Questionnaire survey was administered and the data collected was analysed using Discriminant Analysis.