Assessment of husbands' influence in grocery products purchasing.

Our study is to reassess the role played by husbands in grocery product purchases, and the factors that may contribute to this change. This helps marketers to identify the recent change in husbands' role in grocery products purchases so as to gain an insight of husbands as shoppers.

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Bibliographic Details
Main Authors: Cheong, Kin Fang., Goh, Phit Yen., Soh, Xiu Hui.
Other Authors: Piron, Francis Maurice Valery
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11173
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Institution: Nanyang Technological University
Description
Summary:Our study is to reassess the role played by husbands in grocery product purchases, and the factors that may contribute to this change. This helps marketers to identify the recent change in husbands' role in grocery products purchases so as to gain an insight of husbands as shoppers.