Assessment of husbands' influence in grocery products purchasing.
Our study is to reassess the role played by husbands in grocery product purchases, and the factors that may contribute to this change. This helps marketers to identify the recent change in husbands' role in grocery products purchases so as to gain an insight of husbands as shoppers.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11173 |
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| Institution: | Nanyang Technological University |
| Summary: | Our study is to reassess the role played by husbands in grocery product purchases, and the factors that may contribute to this change. This helps marketers to identify the recent change in husbands' role in grocery products purchases so as to gain an insight of husbands as shoppers. |
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