Assessment of husbands' influence in grocery products purchasing.

Our study is to reassess the role played by husbands in grocery product purchases, and the factors that may contribute to this change. This helps marketers to identify the recent change in husbands' role in grocery products purchases so as to gain an insight of husbands as shoppers.

Saved in:

Bibliographic Details
Main Authors:	Cheong, Kin Fang., Goh, Phit Yen., Soh, Xiu Hui.
Other Authors:	Piron, Francis Maurice Valery
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::General::Social aspects
Online Access:	http://hdl.handle.net/10356/11173
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11173
record_format	dspace
spelling	sg-ntu-dr.10356-111732023-05-19T06:16:13Z Assessment of husbands' influence in grocery products purchasing. Cheong, Kin Fang. Goh, Phit Yen. Soh, Xiu Hui. Piron, Francis Maurice Valery Nanyang Business School DRNTU::Business::General::Social aspects Our study is to reassess the role played by husbands in grocery product purchases, and the factors that may contribute to this change. This helps marketers to identify the recent change in husbands' role in grocery products purchases so as to gain an insight of husbands as shoppers. 2008-09-24T07:52:02Z 2008-09-24T07:52:02Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11173 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::General::Social aspects
spellingShingle	DRNTU::Business::General::Social aspects Cheong, Kin Fang. Goh, Phit Yen. Soh, Xiu Hui. Assessment of husbands' influence in grocery products purchasing.
description	Our study is to reassess the role played by husbands in grocery product purchases, and the factors that may contribute to this change. This helps marketers to identify the recent change in husbands' role in grocery products purchases so as to gain an insight of husbands as shoppers.
author2	Piron, Francis Maurice Valery
author_facet	Piron, Francis Maurice Valery Cheong, Kin Fang. Goh, Phit Yen. Soh, Xiu Hui.
format	Final Year Project
author	Cheong, Kin Fang. Goh, Phit Yen. Soh, Xiu Hui.
author_sort	Cheong, Kin Fang.
title	Assessment of husbands' influence in grocery products purchasing.
title_short	Assessment of husbands' influence in grocery products purchasing.
title_full	Assessment of husbands' influence in grocery products purchasing.
title_fullStr	Assessment of husbands' influence in grocery products purchasing.
title_full_unstemmed	Assessment of husbands' influence in grocery products purchasing.
title_sort	assessment of husbands' influence in grocery products purchasing.
publishDate	2008
url	http://hdl.handle.net/10356/11173
_version_	1770564281654312960

Assessment of husbands' influence in grocery products purchasing.

Similar Items