Assessment of husbands' influence in grocery products purchasing.

• Main Authors: Cheong, Kin Fang., Goh, Phit Yen., Soh, Xiu Hui.
• Other Authors: Piron, Francis Maurice Valery
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::General::Social aspects
• Online Access: http://hdl.handle.net/10356/11173
• Institution: Nanyang Technological University

Our study is to reassess the role played by husbands in grocery product purchases, and the factors that may contribute to this change. This helps marketers to identify the recent change in husbands' role in grocery products purchases so as to gain an insight of husbands as shoppers.