Human resource perspective on customer purchasing decision of cameras.

• Main Authors: Chang, Yiling., Ong, Serene Suet Ling., Teo, Siew Poh.
• Other Authors: Chan, Teng Heng
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/11222
• Institution: Nanyang Technological University

This report aims to find out the underlying reasons affecting customers? purchase decisions in the camera industry, from a Human Resource perspective.