Online shopping : expectation vs. performance analysis.

• Main Authors: Chua, Meilan., Koh, Mui Leng., Tan, Shirine.
• Other Authors: Xu, Gang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::International business::Retail::Computer networks
• Online Access: http://hdl.handle.net/10356/11254
• Institution: Nanyang Technological University

This study analyzes online shopping across 3 products categories i.e. Internet banking, online bookstores and online computer shops. It seeks to identify any gaps between consumers’ expectations and online retailers’ performance. This study would help online retailer evaluate their current web sites...