Analysis of the potential of the Web advertising market.
Web advertising has been popularised as a marketing tool.In our report,we examined whether web advertising is merely a fad or a quality marketing tool from both the advertisers' and consumers' point of view.
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11284 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| id |
sg-ntu-dr.10356-11284 |
|---|---|
| record_format |
dspace |
| spelling |
sg-ntu-dr.10356-112842023-05-19T06:24:02Z Analysis of the potential of the Web advertising market. Chong, Yan Sin. Yoh, Li Ching. Tan, Michelle Su Jen. Wong, Irene Foong Heng Nanyang Business School DRNTU::Business::Advertising::Advertising method Web advertising has been popularised as a marketing tool.In our report,we examined whether web advertising is merely a fad or a quality marketing tool from both the advertisers' and consumers' point of view. 2008-09-24T07:53:11Z 2008-09-24T07:53:11Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11284 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Advertising::Advertising method |
| spellingShingle |
DRNTU::Business::Advertising::Advertising method Chong, Yan Sin. Yoh, Li Ching. Tan, Michelle Su Jen. Analysis of the potential of the Web advertising market. |
| description |
Web advertising has been popularised as a marketing tool.In our report,we examined whether web advertising is merely a fad or a quality marketing tool from both the advertisers' and consumers' point of view. |
| author2 |
Wong, Irene Foong Heng |
| author_facet |
Wong, Irene Foong Heng Chong, Yan Sin. Yoh, Li Ching. Tan, Michelle Su Jen. |
| format |
Final Year Project |
| author |
Chong, Yan Sin. Yoh, Li Ching. Tan, Michelle Su Jen. |
| author_sort |
Chong, Yan Sin. |
| title |
Analysis of the potential of the Web advertising market. |
| title_short |
Analysis of the potential of the Web advertising market. |
| title_full |
Analysis of the potential of the Web advertising market. |
| title_fullStr |
Analysis of the potential of the Web advertising market. |
| title_full_unstemmed |
Analysis of the potential of the Web advertising market. |
| title_sort |
analysis of the potential of the web advertising market. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/11284 |
| _version_ |
1770564994639855616 |