Analysis of the potential of the Web advertising market.

• Main Authors: Chong, Yan Sin., Yoh, Li Ching., Tan, Michelle Su Jen.
• Other Authors: Wong, Irene Foong Heng
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising::Advertising method
• Online Access: http://hdl.handle.net/10356/11284
• Institution: Nanyang Technological University

Web advertising has been popularised as a marketing tool.In our report,we examined whether web advertising is merely a fad or a quality marketing tool from both the advertisers' and consumers' point of view.