Analysis of the potential of the Web advertising market.
Web advertising has been popularised as a marketing tool.In our report,we examined whether web advertising is merely a fad or a quality marketing tool from both the advertisers' and consumers' point of view.
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Main Authors: | Chong, Yan Sin., Yoh, Li Ching., Tan, Michelle Su Jen. |
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Other Authors: | Wong, Irene Foong Heng |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/11284 |
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Institution: | Nanyang Technological University |
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