Business-to-consumer electronic commerce : an exploratory study on the key variables that will add value to the customer and profit to the company.

This research examines two aspects of Business-to-Consumer (B2C) Electronic Commerce (EC): companies’ strategies and business models and consumers’ needs and wants and their concerns. The research is exploratory in nature and hopes to give greater insights into this area of research.

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Bibliographic Details
Main Authors:	Neow, Ah Hiok., Tern, Hui Leng., Toh, Kar Hoon.
Other Authors:	Xia, Yang
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Information technology::Electronic commerce
Online Access:	http://hdl.handle.net/10356/11299
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11299
record_format	dspace
spelling	sg-ntu-dr.10356-112992023-05-19T06:24:03Z Business-to-consumer electronic commerce : an exploratory study on the key variables that will add value to the customer and profit to the company. Neow, Ah Hiok. Tern, Hui Leng. Toh, Kar Hoon. Xia, Yang Nanyang Business School DRNTU::Business::Information technology::Electronic commerce This research examines two aspects of Business-to-Consumer (B2C) Electronic Commerce (EC): companies’ strategies and business models and consumers’ needs and wants and their concerns. The research is exploratory in nature and hopes to give greater insights into this area of research. 2008-09-24T07:53:20Z 2008-09-24T07:53:20Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11299 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Information technology::Electronic commerce
spellingShingle	DRNTU::Business::Information technology::Electronic commerce Neow, Ah Hiok. Tern, Hui Leng. Toh, Kar Hoon. Business-to-consumer electronic commerce : an exploratory study on the key variables that will add value to the customer and profit to the company.
description	This research examines two aspects of Business-to-Consumer (B2C) Electronic Commerce (EC): companies’ strategies and business models and consumers’ needs and wants and their concerns. The research is exploratory in nature and hopes to give greater insights into this area of research.
author2	Xia, Yang
author_facet	Xia, Yang Neow, Ah Hiok. Tern, Hui Leng. Toh, Kar Hoon.
format	Final Year Project
author	Neow, Ah Hiok. Tern, Hui Leng. Toh, Kar Hoon.
author_sort	Neow, Ah Hiok.
title	Business-to-consumer electronic commerce : an exploratory study on the key variables that will add value to the customer and profit to the company.
title_short	Business-to-consumer electronic commerce : an exploratory study on the key variables that will add value to the customer and profit to the company.
title_full	Business-to-consumer electronic commerce : an exploratory study on the key variables that will add value to the customer and profit to the company.
title_fullStr	Business-to-consumer electronic commerce : an exploratory study on the key variables that will add value to the customer and profit to the company.
title_full_unstemmed	Business-to-consumer electronic commerce : an exploratory study on the key variables that will add value to the customer and profit to the company.
title_sort	business-to-consumer electronic commerce : an exploratory study on the key variables that will add value to the customer and profit to the company.
publishDate	2008
url	http://hdl.handle.net/10356/11299
_version_	1770566329406849024

Business-to-consumer electronic commerce : an exploratory study on the key variables that will add value to the customer and profit to the company.

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