Business-to-consumer electronic commerce : an exploratory study on the key variables that will add value to the customer and profit to the company.

• Main Authors: Neow, Ah Hiok., Tern, Hui Leng., Toh, Kar Hoon.
• Other Authors: Xia, Yang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Information technology::Electronic commerce
• Online Access: http://hdl.handle.net/10356/11299
• Institution: Nanyang Technological University

This research examines two aspects of Business-to-Consumer (B2C) Electronic Commerce (EC): companies’ strategies and business models and consumers’ needs and wants and their concerns. The research is exploratory in nature and hopes to give greater insights into this area of research.