Singlish in print media.

In consumers’ daily lives today, they are being exposed to many advertisements that are competing for their attention. Therefore, it is becoming increasingly difficult for marketers to break through the clutter. In this report, we have investigated the use of Singlish advertisement for marketers to...

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Bibliographic Details
Main Authors: Cheng, Ching Chui., Lee, Zi Yih., Tan, Shu Juan.
Other Authors: Ho, Mian Lian
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11300
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Institution: Nanyang Technological University