Singlish in print media.
In consumers’ daily lives today, they are being exposed to many advertisements that are competing for their attention. Therefore, it is becoming increasingly difficult for marketers to break through the clutter. In this report, we have investigated the use of Singlish advertisement for marketers to...
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Main Authors: | Cheng, Ching Chui., Lee, Zi Yih., Tan, Shu Juan. |
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Other Authors: | Ho, Mian Lian |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/11300 |
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Institution: | Nanyang Technological University |
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