Empirical Study on trust elements in websites and the implications for e-tailers.
A study on the elements of trust that websites communicate through their web fronts. Websites of three industries ( Food, Books, Electronics) from three countries (Australia, US, Singapore)were evaluated against a set of criteria. Recommendations are made in terms of trust elements to focus when des...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11305 |
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| Institution: | Nanyang Technological University |
| Summary: | A study on the elements of trust that websites communicate through their web fronts. Websites of three industries ( Food, Books, Electronics) from three countries (Australia, US, Singapore)were evaluated against a set of criteria. Recommendations are made in terms of trust elements to focus when designing web sites. |
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