Empirical Study on trust elements in websites and the implications for e-tailers.

• Main Authors: Lee, Foong Yee., Loh, Mei Yin., Tjioe, Hui Ling.
• Other Authors: Tay, Joanne Siok Wan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Information technology::Electronic commerce
• Online Access: http://hdl.handle.net/10356/11305
• Institution: Nanyang Technological University

A study on the elements of trust that websites communicate through their web fronts. Websites of three industries ( Food, Books, Electronics) from three countries (Australia, US, Singapore)were evaluated against a set of criteria. Recommendations are made in terms of trust elements to focus when des...