Individualist-collectivist construct and the social aspects of shopping.

The paper seeks to explain the attitudes of young Singaporean adults toward online shopping and real life shopping. It examines the impact of the individualist-collectivist construct on shopping behaviour in Singapore. In addition, it discusses alternative factors that influence the shopping behavio...

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Main Authors: Ng, Siu Fang., Ong, Yen Lyn., Teo, Su Chern.
Other Authors: Marshall, Roger
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11332
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-11332
record_format dspace
spelling sg-ntu-dr.10356-113322023-05-19T06:24:05Z Individualist-collectivist construct and the social aspects of shopping. Ng, Siu Fang. Ong, Yen Lyn. Teo, Su Chern. Marshall, Roger Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The paper seeks to explain the attitudes of young Singaporean adults toward online shopping and real life shopping. It examines the impact of the individualist-collectivist construct on shopping behaviour in Singapore. In addition, it discusses alternative factors that influence the shopping behaviour. 2008-09-24T07:53:45Z 2008-09-24T07:53:45Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11332 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Ng, Siu Fang.
Ong, Yen Lyn.
Teo, Su Chern.
Individualist-collectivist construct and the social aspects of shopping.
description The paper seeks to explain the attitudes of young Singaporean adults toward online shopping and real life shopping. It examines the impact of the individualist-collectivist construct on shopping behaviour in Singapore. In addition, it discusses alternative factors that influence the shopping behaviour.
author2 Marshall, Roger
author_facet Marshall, Roger
Ng, Siu Fang.
Ong, Yen Lyn.
Teo, Su Chern.
format Final Year Project
author Ng, Siu Fang.
Ong, Yen Lyn.
Teo, Su Chern.
author_sort Ng, Siu Fang.
title Individualist-collectivist construct and the social aspects of shopping.
title_short Individualist-collectivist construct and the social aspects of shopping.
title_full Individualist-collectivist construct and the social aspects of shopping.
title_fullStr Individualist-collectivist construct and the social aspects of shopping.
title_full_unstemmed Individualist-collectivist construct and the social aspects of shopping.
title_sort individualist-collectivist construct and the social aspects of shopping.
publishDate 2008
url http://hdl.handle.net/10356/11332
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