Individualist-collectivist construct and the social aspects of shopping.
The paper seeks to explain the attitudes of young Singaporean adults toward online shopping and real life shopping. It examines the impact of the individualist-collectivist construct on shopping behaviour in Singapore. In addition, it discusses alternative factors that influence the shopping behavio...
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2008
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sg-ntu-dr.10356-113322023-05-19T06:24:05Z Individualist-collectivist construct and the social aspects of shopping. Ng, Siu Fang. Ong, Yen Lyn. Teo, Su Chern. Marshall, Roger Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The paper seeks to explain the attitudes of young Singaporean adults toward online shopping and real life shopping. It examines the impact of the individualist-collectivist construct on shopping behaviour in Singapore. In addition, it discusses alternative factors that influence the shopping behaviour. 2008-09-24T07:53:45Z 2008-09-24T07:53:45Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11332 Nanyang Technological University application/pdf |
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DRNTU::Business::Marketing::Consumer behavior Ng, Siu Fang. Ong, Yen Lyn. Teo, Su Chern. Individualist-collectivist construct and the social aspects of shopping. |
description |
The paper seeks to explain the attitudes of young Singaporean adults toward online shopping and real life shopping. It examines the impact of the individualist-collectivist construct on shopping behaviour in Singapore. In addition, it discusses alternative factors that influence the shopping behaviour. |
author2 |
Marshall, Roger |
author_facet |
Marshall, Roger Ng, Siu Fang. Ong, Yen Lyn. Teo, Su Chern. |
format |
Final Year Project |
author |
Ng, Siu Fang. Ong, Yen Lyn. Teo, Su Chern. |
author_sort |
Ng, Siu Fang. |
title |
Individualist-collectivist construct and the social aspects of shopping. |
title_short |
Individualist-collectivist construct and the social aspects of shopping. |
title_full |
Individualist-collectivist construct and the social aspects of shopping. |
title_fullStr |
Individualist-collectivist construct and the social aspects of shopping. |
title_full_unstemmed |
Individualist-collectivist construct and the social aspects of shopping. |
title_sort |
individualist-collectivist construct and the social aspects of shopping. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/11332 |
_version_ |
1770564631926931456 |