“Crumbs of Kindness” : a strategic public communication campaign for Food from the Heart, a voluntary food distribution programme.

“Crumbs of Kindness” : a strategic public communication campaign for Food from the Heart, a voluntary food distribution programme.

(This FYP consists of 3 sections) This is an awareness campaign aims to increase knowledge and interest of Food from the Heart's activities and to promote the social cause of helping the poor and needy through providing food items via media publicity and public events.

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Bibliographic Details
Main Authors: Ng, Chee Shen., Shi, Stephanie Junzhi., Tan, Eng Lee.
Other Authors: Sriramesh, Krishnamurthy
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1135
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1135
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spelling sg-ntu-dr.10356-11352019-12-10T13:51:37Z “Crumbs of Kindness” : a strategic public communication campaign for Food from the Heart, a voluntary food distribution programme. Ng, Chee Shen. Shi, Stephanie Junzhi. Tan, Eng Lee. Sriramesh, Krishnamurthy Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns (This FYP consists of 3 sections) This is an awareness campaign aims to increase knowledge and interest of Food from the Heart's activities and to promote the social cause of helping the poor and needy through providing food items via media publicity and public events. Bachelor of Communication Studies 2008-09-10T07:14:46Z 2008-09-10T07:14:46Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/1135 Nanyang Technological University application/pdf application/pdf application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Ng, Chee Shen.
Shi, Stephanie Junzhi.
Tan, Eng Lee.
“Crumbs of Kindness” : a strategic public communication campaign for Food from the Heart, a voluntary food distribution programme.
description (This FYP consists of 3 sections) This is an awareness campaign aims to increase knowledge and interest of Food from the Heart's activities and to promote the social cause of helping the poor and needy through providing food items via media publicity and public events.
author2 Sriramesh, Krishnamurthy
author_facet Sriramesh, Krishnamurthy
Ng, Chee Shen.
Shi, Stephanie Junzhi.
Tan, Eng Lee.
format Final Year Project
author Ng, Chee Shen.
Shi, Stephanie Junzhi.
Tan, Eng Lee.
author_sort Ng, Chee Shen.
title “Crumbs of Kindness” : a strategic public communication campaign for Food from the Heart, a voluntary food distribution programme.
title_short “Crumbs of Kindness” : a strategic public communication campaign for Food from the Heart, a voluntary food distribution programme.
title_full “Crumbs of Kindness” : a strategic public communication campaign for Food from the Heart, a voluntary food distribution programme.
title_fullStr “Crumbs of Kindness” : a strategic public communication campaign for Food from the Heart, a voluntary food distribution programme.
title_full_unstemmed “Crumbs of Kindness” : a strategic public communication campaign for Food from the Heart, a voluntary food distribution programme.
title_sort “crumbs of kindness” : a strategic public communication campaign for food from the heart, a voluntary food distribution programme.
publishDate 2008
url http://hdl.handle.net/10356/1135
_version_ 1681043094413246464

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