Banking industry in Singapore : potential country-of-origin effects upon deregulation

This study investigates the existence of country-of-origin (COO) effects in a hypothetical deregulated banking industry. Marketing implications are also discussed.

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Bibliographic Details
Main Authors: Lee, Alex Tiong Wee, Law, Shirley, Gan, Gem Yea Shiuan
Other Authors: Xia, Yang
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11354
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Institution: Nanyang Technological University