Banking industry in Singapore : potential country-of-origin effects upon deregulation

This study investigates the existence of country-of-origin (COO) effects in a hypothetical deregulated banking industry. Marketing implications are also discussed.

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Bibliographic Details
Main Authors:	Lee, Alex Tiong Wee, Law, Shirley, Gan, Gem Yea Shiuan
Other Authors:	Xia, Yang
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Finance::Banking
Online Access:	http://hdl.handle.net/10356/11354
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11354
record_format	dspace
spelling	sg-ntu-dr.10356-113542023-05-19T06:09:03Z Banking industry in Singapore : potential country-of-origin effects upon deregulation Lee, Alex Tiong Wee Law, Shirley Gan, Gem Yea Shiuan Xia, Yang Nanyang Business School DRNTU::Business::Finance::Banking This study investigates the existence of country-of-origin (COO) effects in a hypothetical deregulated banking industry. Marketing implications are also discussed. 2008-09-24T07:53:59Z 2008-09-24T07:53:59Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11354 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Finance::Banking
spellingShingle	DRNTU::Business::Finance::Banking Lee, Alex Tiong Wee Law, Shirley Gan, Gem Yea Shiuan Banking industry in Singapore : potential country-of-origin effects upon deregulation
description	This study investigates the existence of country-of-origin (COO) effects in a hypothetical deregulated banking industry. Marketing implications are also discussed.
author2	Xia, Yang
author_facet	Xia, Yang Lee, Alex Tiong Wee Law, Shirley Gan, Gem Yea Shiuan
format	Final Year Project
author	Lee, Alex Tiong Wee Law, Shirley Gan, Gem Yea Shiuan
author_sort	Lee, Alex Tiong Wee
title	Banking industry in Singapore : potential country-of-origin effects upon deregulation
title_short	Banking industry in Singapore : potential country-of-origin effects upon deregulation
title_full	Banking industry in Singapore : potential country-of-origin effects upon deregulation
title_fullStr	Banking industry in Singapore : potential country-of-origin effects upon deregulation
title_full_unstemmed	Banking industry in Singapore : potential country-of-origin effects upon deregulation
title_sort	banking industry in singapore : potential country-of-origin effects upon deregulation
publishDate	2008
url	http://hdl.handle.net/10356/11354
_version_	1770566673974165504

Banking industry in Singapore : potential country-of-origin effects upon deregulation

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