Banking industry in Singapore : potential country-of-origin effects upon deregulation
This study investigates the existence of country-of-origin (COO) effects in a hypothetical deregulated banking industry. Marketing implications are also discussed.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11354 |
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| Institution: | Nanyang Technological University |
| Summary: | This study investigates the existence of country-of-origin (COO) effects in a hypothetical deregulated banking industry. Marketing implications are also discussed. |
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